The Economics of Information: Strategy, Structure, and Pricing
The Economics of Information: Strategy, Structure, and Pricing
This course provides an analysis of the underlying economics of information with management implications. It studies the effects of digitization and technology on industry, organizational structure, and business strategy, and examines pricing, bundling, and versioning of digital goods, including music, video, software, and communication services. In addition, the course considers the managerial implications of social networks, search, targeted advertising, personalization, privacy, network externalities, open source, and alliances.
Duration: Not defined
Level: Graduate
Certification: No
Cost: Free
Language: English
Type: Self-Paced
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