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Marketing

Marketing

Designed to teach students the foundational principles of marketing in the digital age, this course uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing. Unlike some marketing texts that treat digital marketing as an add-on, these course materials incorporate the use of data, digital communications and digital marketing strategies throughout the course, reflecting modern marketing in practice.

Duration: Not defined

Level: Not defined

Certification: No

Cost: Free

Language: English

Type: Self-Paced



Please note: these courses are provided by external sources, links are not actively managed or regularly updated, content might be moved or unavailable.
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